If you’re wondering how to write a book that will “fly off the shelves” and bring you plenty of customers, you need to know the way a book browser decides whether or not to purchase a book.

I have good news and bad news for you.

The bad news is that, despite the cliche “you can’t judge a book by its cover”, people do. The cover is a HUGE aspect of the purchasing decision. You may have the best solution to the reader’s problem, but if you have a boring title, she’ll never know it.

DOn’t worry. There is plenty of good news too. The good news is that when you know how a buyer decides what book to choose, you can easily bring attention to your perfect solution.

How a Book BUying Decision Is Made

Have you ever stopped to analyze your own behavior in a bookstore or even on a book website? Do you realize that you make decisions the way I am about to show you?

Structure your book so that people are drawn deeper and deeper into the pages and, tất nhiên, into making a purchasing decision.

There is a specific process the reader goes through, and once you understand this, you’ll also have what you need to structure the book in such a way that you build the “know, like and trust” factor into the work.

The browsing customer will look at any book in the following manner.

- Front cover.
- Back cover.
- Table of Contents.
- Inside the book.

Now let’s go through each element so that you can be planning for it as you write.

Front cover

The front cover is your attention getter. A “texty” cover with lots of words, a highly complex cover with too many graphics, or a boring cover lacking panache will cause your reader to look elsewhere. It doesn’t matter if your book is better written or has a better solution than a similar book. A lousy cover kills sales every time.

A perfect example is a horrible looking communications book. It had a pitch-black cover and a blue strip with a boring title in it. Nothing on the cover makes me want to look at the cover much less pick it up. What’s inside only matters if someone bothers to pick up the book.

Here is an activity you can do to hone your skills in producing a winning book. You can do this in a “real” (physical) bookstore or an online store, but I recommend you go into a physical shop.

Pay attention to the titles, subtitles and covers first. Notice which books stand out. Which ones grab your attention? Which ones are so un-interesting you don’t even want to pick them up?

It can be helpful to write down your observations so you can review them when making those choices for your own book.

Now pick up a copy of the National Enquirer and study the headlines. Write down the ones that capture your attention or arouse your curiosity.

Don’t worry about the title early in the book writing process. I’ve coached a few hundred people through this process, and too many people have made a huge mistake. They fuss and worry about the title and halt all other progress until they have The Title. UGH!

I’ve known dozens of authors who take 3 months just to get a title. That’s flat ridiculous! Set out your plan. Start writing. Either a title will present itself to your mind, or you’ll mastermind with someone and come up with an awesome title.

Back Cover

If the front cover grabs the reader’s attention, she’ll flip the book over to read the back. That’s where you want to have a sizzling description of the benefit of the book and some endorsements from industry leaders.

Who do you know who can endorse your work? Get testimonials that you can use on your website and promotional materials. Make a list of successful clients and ask for their success stories and testimonials.

Now make a list of people who could give you an endorsement. Who are the top people in your industry? Maybe you don’t know them today, but you can start making a plan for getting them to know you.

Table of Contents

You’re off to a great start. You don’t need to worry about chapter titles in the early stages, but you definitely want to plan the journey your reader will take with you throughout the book. At least give each chapter a working title. You can always change them later.

Insider tip: When you organize your book from start to finish before you write it, you can write your entire book in short bursts of time (15, 20 hoặc 30 m minutes, Ví dụ:). Plan your contents so you can easily write the book in a “plug and play” fashion, snapping pieces into place as you feel like writing them.

Inside the Book

You write your book in a friendly fashion, like a best friend talking to you over a cup of coffee (or tea, if you prefer). So when a reader opens the book to any page, she’ll be drawn to you. Tại sao? Because you “get her.” You understand her problems, and you are leading her to a solution.

She’ll like your style and probably notice your resources and Action Steps, and she’ll feel instantly comfortable with you. If you’ve got what she needs, she’ll buy the book.

Your book is a relationship opener for your reader. Write down what you want him to do after he reads the book. Write down what he will need that you can provide. This will do wonders for getting you into the expert guide mindset.

Now you know the order in which a reader explores a book. Make sure these elements of your book are rock solid so that your ideal customers will be irresistibly drawn to you.

Về Tác giả

Ronda Del Boccio is a transformational storyteller, author, mentor, and speaker serving authors, entrepreneurs and small business owners. She creates simple yet powerful systems so that anyone can become an Instant VIP author of your own book. Accept her free multimedia mini-course showing you how to write a book at http://TheInstantVIP.comn

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