I get asked everyday what the major differences are between Addressed Admail, (aka bulk mail, 3rd class mail, LCP or Letter Carrier Presort), and Lettermail (aka 1st class mail). There are quite a few differences. I’ll start with the most basic which would be cost. On a standard number 10 envelope, Lettermail postage would be [...]

Leaflet distribution companies have seen a noticeable increase in approaches from businesses who have traditionally used more expensive ways of marketing their business. It’s obviously a reflection of the times – as well as the declining influence of channels such as print advertising – but we’re fervent believers in the genuine VALUE of a leaflet [...]

Some people in Internet Marketing and Network Marketing are starting to see the value in creating postcard marketing campaigns. Not only are they an extremely cost-effective way to target your market, there is also a good ROI and they are a great way to drive traffic to your site. Just like any marketing media, you [...]

The art of leaflet distribution lies in understanding demographics. As with all marketing campaigns, the most important aspect to grasp is finding out who your intended audience is and targeting them successfully. There have been many missed opportunities due to a basic lack of understanding when it comes to raising product awareness and making a [...]

Which is the best way to reach your target audience when advertising, when you take into account the latest technology, computers, email, mobile communications, phones, blackberries perhaps even technology which has been in place for many years for example the television? Television has had the power of advertising between your favourite programmes, especially prime advertising [...]

Student life for most is a little bit hard, after spending a student loan on an iPod, a few months supply of value baked beans and squandering the left-over cash on beer, the average student needs to find a job to buy text books and the like. There are quite a few options out there [...]

We are all familiar with the reams of paper that cascade on to our doormats every day in the quest for companies to take every penny of our hard earned cash. Whether it is for pizza, window cleaning, dog walking or the latest offer at B&Q, there seems to be a new glossy ad languishing [...]

The advertising industry is one of those areas that never suffer long term effects of changes in the economy or employment sectors. Even in difficult times it is there, even if its profile is lower. Some would argue the it is even more important when times are tough as it makes sure a brand, product [...]

In the world of advertising, marketing and promotion, there are a number of ways one can target and reach a potential customer. Television adverts, radio jingles, newspaper adverts, leaflets, flyers, billboards, internet banners and spam emails all unite in their unwavering determination to persuade a person in passing to walk into a certain shop or [...]